FUTURE PROSPECTS BASEBALL
Content Direction
Future Prospects Baseball wanted authentic, short-form social content that showed their community exactly what they’re building. No posed shots, no setup, just the program in action.
Working remotely, we didn’t hold the camera. Their on-site team executed the capture while we led the storytelling: planning content ideas, directing what to shoot, and shaping raw footage into a real narrative that let the brand speak for itself.
To make the impact last, we built an “Always Capture” guide, teaching their team how to consistently capture clips they could always shape into a story.
● 3 in One, a full content batch produced in a single day
● Content ideation rooted in her story and expertise
● Scriptwriting
● 28 videos for a 90-day rollout
Deliverables

Deliverables
● Content direction (directed, not filmed by us)
● Short-form social content strategy
● Storytelling + narrative direction
● “Always Capture” guide, a reusable framework for their team
● Feedback + guidance on captured footage

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