THE WELLNESS JAWN
Brand Clarity & Content Consulting
Taj knew she had something real to say but hadn't defined what made her different, or built a brand that reflected it. She wanted to be seen, finally recognized for the work she'd already been doing behind the scenes.
We started with an in-person brand clarity session, mapping out her voice, vision, and the identity of The Wellness Jawn. From there, a 5-month content consulting relationship took shape: developing her brand pillars and signature POV (elevation and wellness with edge), refining her messaging to reflect her voice instead of trends, and teaching her to confidently show up on camera and stay on topic. We built content themes aligned with her speaking and partnership goals, and a natural rhythm rooted in storytelling.
The shift was fast. Taj started booking speaking engagements by month two, receiving 3 invitations to share her voice publicly. Instagram profile visits rose 108% in the first month, and external link taps jumped 204% a key metric since the content was built to drive people to her offers off-platform.
"You helped me realize I'm actually a brand. Like for real. And I know what I'm doing now."
● 3 in One, a full content batch produced in a single day
● Content ideation rooted in her story and expertise
● Scriptwriting
● 28 videos for a 90-day rollout
Deliverables

Deliverables
● In-person brand clarity session
● Brand pillars + signature POV development
● 5-month content consulting
● On-camera coaching (production training)
● Content strategy aligned to speaking/partnership goals

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