RENAISSANCE ACADEMY CHARTER SCHOOL
Creative Direction / Campaign
Renaissance Academy wanted two things: a promotional video to drive traffic to their newly launched website, and updated brand photography that actually reflected their mission: building lifelong learners, not generic school stock imagery.
We designed a dual visual strategy. The commercial was storyboarded and directed around the school’s culture, growth, and community.
The brand photography was shot to feel like a modern-day Discovery Zone, joyful, relational, alive. Therefore, we captured student camaraderie, warm teacher relationships, and classrooms parents could picture their child thriving in.
The campaign gave Renaissance a fresh online presence and a library of visuals that now elevate everything from social media to parent communications and mail marketing.
● 3 in One, a full content batch produced in a single day
● Content ideation rooted in her story and expertise
● Scriptwriting
● 28 videos for a 90-day rollout
Deliverables
Deliverables
● Creative direction + storyboarding
● Promotional commercial video
● Brand photography direction (shot under Stephanie’s creative direction)
● Visual asset library for ongoing marketing materials
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